About Me

Welcome!

I’m Brendt Progar, a freelance copywriter in San Diego. I apply science to the art of copywriting and use methods that are proven to work. You profit and save time and money. And together, we achieve our goals and outclass our competition.

Before I started freelance copywriting, I taught writing, influence, and persuasion at San Diego State University (SDSU) for seven years. I loved teaching the art of persuasion—also known as rhetoric—and I find it incredibly interesting.

The field of rhetoric analyzes and explains how language influences thought, persuades an audience, and motivates action. Effective persuasion truly is a blend of art and science, and I have a master’s degree in this field.

I then contracted for the Department of Defense (DOD) for over two years, writing documents and technical manuals for a software development program associated with the Naval Information Warfare Center.

Because all of my passions, professional experiences, and skills perfectly align with copywriting, I decided it was time to start my own business. I’m highly educated in the art of persuasion and influence. And I have plenty of experience creating documents and copy for varying groups of people.

Enter Influential Copywriting.

My copywriting is based on research in psychology and human behavior. To connect with your audience, I appeal to their attitudes, beliefs, and values. Rhetorical strategies make language interesting, and emotional appeals move the audience to action.

My writing creates and demonstrates your business’s personality. I increase clientele and sales by solving pain points and highlighting value. Clear and concise value appeals sell, but style and grace grab your audience’s attention.

So if you need an influential copywriter, click this link or the button below and shoot me an email. It’s my passion to write, create, and help others succeed. I’ll be happy to apply my passions to your business so we can reach our full potential.

Sincerely,
Brendt Progar

Niches and Experience

While I can write for many different groups of people, my experiences allow me to speak the language of audiences associated with the following fields:

Technology: I was a desktop support technician for Hoag Hospital in Newport Beach, CA. I build computers and have a Security+ certificate. While contracting for the Department of Defense (DOD), I wrote copy and technical documents for our software development team and high-security computer lab. Ultimately, I find emerging technology fascinating, especially in computers, so I understand tech enthusiasts. And my in-depth experience allows me to easily explain and stay on top of this ever-changing world.

Medical Care/Healthcare: My teaching and academic background provided daily practice in scholarly research. I then translated that research into plain language for my college students. I’m also a sophisticated writer, and I can incorporate creative flair with scientific information. I research and simplify information for your audience, informing them about your services, and you both benefit.

Health and wellness: I’m positive and enthusiastic. I have a personal interest in health and wellness, including fitness and nutrition. Physical exercise, mental wellbeing, healthy eating, and spiritual practices are levers in my wheelhouse. COVID-19 has made this niche even more important as our communities grapple with rising mental health issues. I use my research and understanding to appeal to your audience’s emotions, helping you and them in the process.

Outdoor recreation: I love the outdoors. Surfing used to be my daily hobby. Snowboarding and mountain biking are my specialties. And I dabble in many outdoor activities, including hiking and camping. My passions, experiences, and skills allow me to speak the language of fellow nature lovers, and I understand their motivations.

All of these experiences translate into working knowledge. I use this knowledge to appeal to your target audience. I speak their language, know their values, understand their experiences, and stir their emotions.

Your return on investment will speak for itself.

Feel free to contact me for a free consultation.