Brendt Progar

The Best Emotions to Use in Copy and Content Marketing

by

In the world of copywriting and content marketing, there seems to be a battle of emotions. Many people argue that negative headlines and emotional appeals, like anger and the scarcity principle, work best. While they may work, I make a case for positive emotions and explain why they’re so effective and beneficial.

3 Common Content Marketing and Copywriting Mistakes That Medical Providers Make

by
Picture of a doctor writing copy for medical practice

Many medical providers write copy that flies over the heads of their audience. In this post, you’ll read about 3 common content marketing and copywriting mistakes made by medical providers. You’ll learn how to fix them, and you’ll learn a little bit about the general audience and what they like to read.