In the world of copywriting and content marketing, there seems to be a battle of emotions. Many people argue that negative headlines and emotional appeals, like anger and the scarcity principle, work best. While they may work, I make a case for positive emotions and explain why they’re so effective and beneficial.

Many medical providers write copy that flies over the heads of their audience. In this post, you’ll read about 3 common content marketing and copywriting mistakes made by medical providers. You’ll learn how to fix them, and you’ll learn a little bit about the general audience and what they like to read.